Education Tourism Consulting presents the next part of ‘Setting up an English Language School’. In this post, we will discuss the importance of the right teachers for your school.
Teachers are by far your most valuable ‘commodity’, to put it in plain business talk. A language travel programme offers lots of wonderful, fun and exciting experiences for students but when it boils down to it, the most important part of the trip is that they want to achieve their English-learning goals. They want to master as much of the language as they can in their time abroad and their English teacher is going to help them along this journey.
Generally speaking, it is recommended that an English teacher is a native English speaker, from a marketing perspective. Students often have the idea that they will not be able to learn as quickly or successfully from a non-native speaker with an accent, even if they are proficient in English. This is not necessarily true as native speakers may be less consciously aware of grammar rules as they know them instinctively, whereas proficient non-native speakers might have learnt grammar rules more rigorously and may also have more empathy and ability to guide another non-native speaker. Whichever teachers you decide to employ, they will need to be well qualified.
The Cambridge Certificate of English Language Teaching to Adults (CELTA) is deemed by many to be one of the very best Teaching English as Foreign Language (TEFL) qualifications. It is a rigorous 120 hour face-to-face programme that is standardised and recognised worldwide. They also offer a Young Learner extension as well as a Diploma. It can be an ultimate selling point for your school if all your teachers received their qualifications from the University of Cambridge.
Putting aside accent, language proficiency and qualifications, the human aspects of language travel cannot be ignored. Teachers also play a very important role in making students feel at home, in giving them all kinds of other information not related to learning English and in being the liaison between them and the school’s administration and management. It is therefore imperative that teachers are friendly, open, caring and culturally sensitive. And with teachers like this, you will have happy students, who in turn will ensure a successful language school.
Education Tourism Consulting is able assist with the recruitment of the best teachers for your school. Our service includes teacher contracts and salary advice as well. Contact us today for more information and take the next step in the exciting journey of opening a language school.