Edu-tourism is the combination of the powerful industries of education and tourism, which together create a super-industry, which has the potential to positively enrich the lives of all that are involved in it. As more and more people are able to travel and at the same time as more and more people want to study in a language other than their own, Edu-tourism is an industry that is growing exponentially. So how does this benefit everybody?
Let’s look at a hypothetical example of a French-speaking professional who lives in Gabon. They are highly qualified and have been moving steadily up the corporate ladder. Yet now they have reached a ceiling and the only way to break through it, is to prove their English ability, which is needed for them to deal with the new American clients that their company has signed up. They look at their options for English study and choose South Africa as a more reasonably-priced destination than America or the UK.
In order to reach a high level of English, they decide that they need to study for at least 8 months. Their company has said that they will continue to pay them (in US dollars), as long as they still perform a reasonable amount of work duties while abroad.
So for eight months they live in South Africa and study English. They stay with a host family and also try to do at least one tourist activity over the weekends. In total they spend $ 20 000 during their stay and many people benefit directly from their trip. The student is able to learn a high level of English in their immersion course, the school gains a long-term student who then promotes the school to their colleagues, the host family is able to supplement their income and the tourism industry benefits from the student’s business.
So as you can see, Edu-tourism has the potential to positively affect all those that come into contact with it. And if you’re looking for a partner to embark on down this exciting path, then Education & Tourism Consulting will be able to assist you every step of the way.